Not sure how much f this is still a prototype, but it seems to be working and it’s definetly the application I’m waiting for!
A new technology developed by GeoVector, a small American technology firm, in cooperation with three Japanese companies( KDDI, a cellular carrier, in partnership with NEC Magnus Communications, a networking company, and Mapion) allows cell phone users in Japan to point their phones at a nearby location and get information about that location immediately. With the GeoVector technology, control is given over to the user, who gets information only from what he or she points at.
“…….Mr. Matsunuma showed how it works on a Shinjuku street. He selected “lodgings” on the screen. Then he pointed his phone toward a cluster of tall buildings. A list of hotels in that area popped up, with distances. He chose the closest one, about a quarter-mile away. An arrow appeared to show him the way, and in the upper left corner the number of meters ticked down as he got closer. Another click, and he could see a map showing both his and the hotel’s locations.”
“……The point-and-click idea could solve one of the most potentially annoying side effects of local wireless advertising. In the movie “Minority Report,” as Tom Cruise’s character moved through an urban setting, walls that identified him sent a barrage of personally tailored visual advertising. Industry executives are afraid that similar wireless spam may come to plague cellphones and other portable devices in the future.”
Uses for the technology also include Local Search Advertising as well as just simplifying our lives.